Search Engine Optimization is a host of activities directed towards ranking on top of search queries organically without directly paying a search engine for ads. SEO is a process and there are ways to make it go quicker and in this blog post we’ll give you some pointers to show up on all your relevant searches.
It’s easy to think that SEO is limited to page optimization, but the truth is that there’s much more to it than that. Page optimization is absolutely necessary, because you will always need a page that can appear on top. Aside from that, localization, email marketing campaigns, Google Ads, excellent social media management and directory presence will also help your SEO.
Organizing events, going to little league games, chamber of commerce memberships and offering the best brick and mortar experiences, are also known as offline optimizations.
Directories & Other Optimizations
Reclaim your Google My Business (GMB) page, this will help you with Google for obvious reasons and it will pin point your location on Google Maps, which is good for getting new business and reaching tourists. Some other directories that you need to be on are Yelp, TripAdvisor (for restaurants and tourism) Yellow Pages, Foursquare, etc.
The best professional content looks and feels more personal, it goes on images as phrases, it’s your headers and tag lines and it can’t be repetitive. What this means is that all of your listings can’t have the exact same content because not only is it bad for SEO but it’s also not the best experience you can offer. SEO needs to be done by hand and every page you have everywhere needs to be different.
Your content needs to be as shareable as possible and directories take care of that for you, but you need to link the share buttons they offer. Your images need to be different on every channel because you want customers to be engaged and give you rage reviews.
Standalone Landing Pages
Most people search on their phones and today’s CMS’s like WordPress have plugins to take care of Title tags, URL, Images, ALT text, Description tag, H1 tags, snippets and your mobile first needs. Landing pages and blog posts are ready to rank better on any device when they’re properly formatted to get a Featured Snippet.
- Paragraph Snippets are blocks of 40-60 words intended to appear in the Featured Snippet spot.
- List Snippets exploit the clever use of H2 or H3 sub-headers to generate listed items.
- Table Snippets create a table where Google places data it gets from another table in a web page.
While formatting is essential, the most important factor is well-crafted content. Your business need to have audiences that enjoy your digital media. In 2019 Google relies on an AI that grows in leaps and bounds, it reads through millions of pages, chooses the best, and it’s very smart about local.